SUSTAINABILITY AS A FAMILY TRADITION “The company was founded as bio-medical cosmetics. That was in 1956 when the topic of sustainability was anything but “en vogue,” says co-owner Isabel Bonacker. “The belief that sustainability in all its facets is important for the success of the company is firmly anchored.”The company was ahead of its time on several occasions: in the 1990s, the BABOR brand launched a refill jar, took care of waste management and water microfiltration at a time when sustainability was laughed at. More than 10 years ago, the region's first e-charging station stood in front of the headquarters in Aachen. Today there are more than 60 charging stations at the headquarters, employees charge for free and the company has a 100% e-car policy.“We don’t work for short-term profit, but also for the success of the next generation,” says Isabel Bonacker. “As a family business, we believe in the power of sustainable business – or to put it another way: in future-proofing. We’re not perfect, we don’t succeed in everything right away, but we are 110% committed.” MORE ABOUT THE BABOR FOREST